Yuko Shimazu Yuko Shimazu Yuko Shimizu

Award winning Japanese illustrator based in New York City and instructor at School of Visual Arts.

Mundane Objects

Fast Company Magazine (October 2009): Satellite, Small Version
‘How do professional illustrators come up with ideas?’ I often get asked by students and aspiring illustrators. A lot of them believe we have  especially developed brains that when we start thinking of ideas, light bulb just lights up, like one of those old-fashioned cartoon.Well, that is not true. How we come up with ideas is not so much different from how anyone else would come up with ideas: lots of research and lots of brain-storming. Simple as that.

Recent illustration I did for Fast Company Magazine (October issue) was a story about how to promote  a red-carpet event efficiently so more people know about it.

My solution?: research whole bunch of mundane yet ‘loud-speaking’ objects, put them together to come up with a bizarre theater machine that is screaming ‘promotion’. Sometimes, an idea can be as simple as that.

Fast Company Magazine (October 2009): Plan An Illustration, Step 1
First, think of anything that’s related to: 1) red carpet event 2) promote loudly.
Fast Company Magazine (October 2009): Plan An Illustration, Step 2
Then, put them together and think if you can come up with interesting enough visual.
Fast Company Magazine (October 2009): Satellite, Black & White Version
Voila! Now you have an illustration. The key to inventing a surrealistic object is that how the things are connected together somehow seems believable.
Fast Company Magazine (October 2009): Satellite, Colored Version
After the digital coloring. now this weird surreal PR machine is complete.
Fast Company Magazine (October 2009): Article
Final layout in the magazine. I drew a long red carpet so they can lay it out the way they like. Big thank you to Henry Young, Associate Art Director of Fast Company Magazine.