qa 167 of 167
Can you give me some tips on self-promotion? You seem to be pretty good at it.
I used to teach a seven-week course on self-promotion and business at SVA. Considering how many hours I used to spend teaching this subject, it is not something I can quickly write in short paragraphs, especially that the strategy should be different according to each artist and his/her interests and goals. However, I can point out some universal and basic advise here.
- Build a really good website; It doesn’t have to be elaborately designed. Just make it user friendly, organized and show who you are as an artist. Once you are out of school, you need a real website and not just a blog.
- Update your site as often as you can. Website that does not get updated often is worse than not having a website, especially in the early stage in your career.
- utilize social-networking skill and promote your site and work well. You are young, and you know how to use them better than I do.
- Get a real e-mail address. Free e-mail address makes you look like an amateur. Get “mail or your firstname.lastname@example.org”, you can even forward that to your gmail. At least you look like a pro to them.
- Learn to write good e-mails. E-mails are often recipients’s first impression of you. Don’t be a spammer, don’t be a stalker. Don’t write like if you are text messaging a friend. Ask politely if you are asking stranger questions or favors.
- Do research on whom you want to work with. Make your own mailing list by visiting newsstands and writing down information one by one. Sending cards is a good old fashioned way that stil works. 50 hand-picked names on the list works a lot better than 5000 random names on a list you buy.
Here is a list of the books you should read. Although I recommend them all, the first one is A MUST for all new illustrators.
+ How To Be An Illustrator by Darrel Rees
+ Inside The Business Of Illustration by Steven Heller and Marshall Arisman
+ How To Be A Graphic Designer, Without Losing Your Soul by Adrian Shaughnessy
+ It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden